Released on: March 24, 2008, 5:10 am

Press Release Author: Nirmala D\'souza/OAK Consulting

Industry: Marketing

Press Release Summary: The world's independent arbiter of branding will also
announce the 'Brand of the Year' award at the Superbrands tribute event

Press Release Body: Dubai, United Arab Emirates, March 24, 2008: Superbrands, the
independent authority and arbiter of branding, announced their tribute event to
honour the UAE's exceptional brands on March 24th, 2008 at the Intercontinental
Hotel in Dubai Festival City. The organisation will unveil the 2007-2008 Superbrands
book featuring many of the UAE's strongest brands in addition to announcing the
winner of the 'Brand of The Year' award at the event held to honour excellence in
branding.

The Superbrands Organisation has awarded 'Superbrand' status to 68 leading brands in
the UAE that have met the stringent selection criteria set by the Superbrands
Council. Over 800 brands active in the UAE market were reviewed by the Superbrands
Council comprising some of the most respected business people in the UAE.

"The UAE has some of the strongest and most recognised brands in the world. We are
fortunate to have on our brand council some of the most respected names in business,
who took time off of their busy schedules to assess the brands and score them on
their strengths" says Mike English, Director, Superbrands Middle East. "To be voted
as a Superbrand by our independent Council is a powerful endorsement and evidence
for existing customers, potential customers, the media, suppliers, investors and
employees of each brand\'s exceptional status."

The Superbrands Council in the UAE is comprised of individuals who have shown
exceptional aptitude in business and who have a thorough knowledge of the market and
methods of business. The Superbrands Council members evaluate and score hundreds of
brands available within the UAE and the highest scoring brands are then designated
as Superbrands. Only brands that achieve the level of recognition set by the
independent Superbrands Council are eligible for inclusion in the Superbrands UAE
book, which traces the history and achievements of each of the brands.

"The brands featured in the book range from corporate giants to FMCG brands. We are
happy to see so many of the UAE's strongest home-grown brands included in the book
alongside key international brands. Participation in the Superbrands book is by
invitation only and acknowledges the intrinsic strength of the organisation and its
brand value," Mr. English adds.

The Superbrands Organisation will unveil the coffee-table style Superbrands book,
which includes a two-page profile of each of the Superbrands, at the Tribute event
on March 24th, 2008 The event is set to be a true celebration of many of the
country\'s highest profile brands, and promises to live up to its global reputation
as the \"Oscars of Branding\".

THE UNITED ARAB EMIRATES SUPERBRANDS COUNCIL (2007-2008):

Mike English, Director Superbrands Middle East
H.E. Sheikha Lubna Al Qasimi, Minister of the Economy and Planning
Colm McLoughlin, Managing Director, Dubai Duty Free
Piyush Mathur, Regional Managing Director MENA & Pakistan, The Nielsen Company
Ram Buxani, Director, Cosmos International
Kim Redman, Regional Director, Middle East Council of Shopping Centres
Mishal Kanoo, Deputy Chairman, The Kanoo Group
David Cass, Writer & Broadcaster.
John Brash, Managing Creative Director, Brash FZ LLC
Laila Suhail, Chief Marketing Officer, Dubai shopping Festival
Louis A. Scotto, General Manager, Emirates Bank International


ABOUT SUPERBRANDS UAE:
The Superbrands organisation is acclaimed worldwide as being the independent
authority and arbiter of branding excellence and is committed to paying tribute to
exceptional brands and promoting the discipline of branding. The work Superbrands
does is recognised through their books, Events and Awards programmes, internet
sites, research and through significant international media and PR coverage in
newspapers, magazines and on television and radio.
The Superbrands organisation was originally set up in London in 1994 where it
published the first Superbrands book. Since then it has expanded its operations to
83 countries worldwide including Argentina, Australia, Brazil, China, Denmark,
Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland,
Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan,
Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka,
Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United
States.
Superbrands publishes a series of books including Superbrands, Business Superbrands
(on B2B brands), Cool Brands and eBrands - making the series of books the largest
collection of insights into some of the greatest brands in the world. To date over
6,500 individual brands have been featured worldwide. For further information on
Superbrands, please visit www.superbrands.org



Web Site: http://www.superbrands.org

Contact Details: Nirmala D\'souza
P.O.Box 39261
Dubai, UAE
nimi@oakconsulting.biz
+971507343840